Web3 SEO Strategy

A distinct move to WIN.

Why Don’t Chains Grow?
Our Approach to SEO Strategy
Blockchain Strategies
Why Work with Us?
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What is Strategy?

Web3 SEO strategy is a strategy to WIN. It is one precise move that will turn the market in your favor. The one move is usually supported by a set of initiatives that lead to increased organic rankings, website traffic, sales, conversions, and revenue. This precise web3 strategy helps connect web3 brands with their target audience, whether developers are looking for a solution or customers looking to purchase NFTs or Tokens. Robust and thought-out SEO strategies allow Blockchain companies to establish themselves and increase their market share.

Slow Growth or Worse Stagnation is dangerous.

Many new Blockchains or Web 3 companies do not grow, stagnate, or lose market share when they don’t have a proper SEO strategy. These businesses have a hard time recruiting new customers and increasing revenue. Stagnancy might stymie growth marketers, making it impossible for companies to achieve their objectives or even stay profitable. In some circumstances, startups are hesitant to invest more money into SEO, leading to missed opportunities long-term. On the other hand, innovative chains, like Chainlink, or Avax, that want to attract consumers gain and then defend their market share invest money in SEO. They offer great optimized content that their users are searching for every day. A targeted SEO action plan can efficiently achieve growth objectives.

Why Do Blockchains need an SEO Strategy?

SEO strategies are valuable because they provide guidance and direction for SEO campaigns and business goals. With a well-defined SEO strategy, businesses can avoid wasting time and resources on ineffective tactics that are a time and money sink. Instead, search methods use various techniques to create cost-efficient and compounding business outcomes.

What are some Strategy Components?

Identifying goals and objectives: What do you hope to achieve with your SEO campaign? For example, do you want to increase organic traffic and sales, defend your brand, lower acquisition costs, or all the above?
SEO Product management: Products are frequently launched with SEO as a secondary consideration.The result: frustrated users, low traffic, and painful brute forcing into the code to fix things. How can you build products that have SEO baked into them? Get started early and loop in your SEO.
Researching keywords: What Topics and keywords do you want to rank for? What terms are your customers searching for that matter and drive revenue?
Analyzing the competition: Who are your biggest competitors, and what are they doing right? These often may not be your direct business competitors.
Content Creation: What kind of content will help you achieve your goals?
Building links: Which links do you need to acquire? How can you build quality links to your site?
Ongoing optimization: How can you continuously improve your SEO results?

Each Blockchain’s SEO needs are unique. For example, the content that is needed to scale Consensys is different from the content that is needed to scale MetaMask. However, the above provides an excellent place to start when developing an SEO plan. Contact us if you need assistance crafting your Blockchain SEO Growth strategy.

Our Approach to SEO Strategy

There are many factors to consider when developing a Blockchain SEO Growth strategy. Overall the SEO strategy inputs will be the same, but customization is needed to drive your specific KPIs and Metrics.

Business Goals, KPIs and Metrics

Identifying Topics and Keyword Research

Content Strategy, Planning, and RoadMap

Technical Strategy, Planning, and RoadMap

Link building and outreach Strategy

Overarching SEO Roadmap

Alignment of Strategy with XFN stakeholders

Tracking and Measurement

We specialize in the following Blockchain Strategies:

Blockchain Startup SEO Strategy

It is essential to have an SEO strategy in place as a startup from the beginning, and this will ensure that you can effectively compete for branded as well as non branded keywords and rankings from the start. Our SEO strategy for a startup includes competition research, keyword research, on- page optimization, link building, Product Led SEO, and content marketing. Your Blockchain startup can reach new heights and attract more customers through increased, quality website traffic with a solid SEO strategy.

If you are looking for help developing an SEO strategy for your startup, please contact us. We specialize in helping Web3 and Blockchain startups with their SEO and can tailor a campaign specifically for your chain growth needs.

NFT SEO Strategy

An NFT SEO strategy is vital for any blockchain platform selling digital products online. Without an NFT SEO strategy, your website will struggle to rank in search engines and attract organic traffic. Keyword research, on-page optimization, link building, Product Led SEO, and content marketing is essential components of a successful NFT SEO action plan.

Marketplace SEO Strategy

A blockchain Marketplace is a decentralized peer-to-peer network that connects buyers and sellers without an intermediary.

A marketplace SEO strategy is necessary for every marketplace that wants to rank highly in search engines and attract organic visitors on the Supply, demand, and operation sides. Marketplace SEO is a specialized SEO where you are scaling SEO for and connecting two different, sometimes three different User intents. Take the case of UberEats, for example:

It needs to attract restaurants and attract them at a meager cost to have a cuisine that people can browse, add to carts, and check out. Restaurant powers have a specific business need that the SEO strategy needs to solve for
It needs to attract eaters. These are essential to make the platform viable, as you need people to want food, and eaters have a completely different user intent.
Driver Partners matter. Uber needs to be able to recruit and onboard drivers at scale, as the hot (or cold) food needs to be picked up promptly and delivered within a defined time range. However, the Driver Partners have an entirely different intent. To make money by driving.

An SEO strategy aims to increase traffic for all the above use cases. Marketplace SEO is a long-term strategy that entails discovering new keywords, creating on-page content, maintaining links, sound technical architecture, social media integration, and constantly developing online material like videos. All of the above can also need doing on a global scale in multiple languages.

You can improve your chances of ranking higher in search engines and generating more revenue by concentrating on these areas. There are a few distinct features of marketplace SEO, and if you have a large website, these nuances become even more apparent. We have assisted many businesses with their marketplaces and would be delighted to discuss your project.

Enterprise Blockchain SEO Strategy

An enterprise Blockchain SEO strategy is a comprehensive plan for improving the visibility of a large website in search engines. It considers the unique features, such as its size, structure, and content, and it develops an approach that will maximize its chances of ranking highly for relevant keywords.

Many different factors can affect the visibility of a website in search engines, and an enterprise Blockchain SEO strategy needs to take all of these into account. The most critical aspects of such an enterprise SEO strategy include keyword research, technical SEO, architecture, on-page optimization, link building, Product Led SEO, and Content Marketing. By focusing on these areas, we improve your chances of ranking higher in search engines and attracting more organic traffic that converts measurably.

Why Work with Us?

Not all agencies are created equal, and not all consultants are the right fit for all businesses.
If you’re looking for an SEO strategy that gives you compounding results, knowing where to start and what you need in an SEO consultant can be overwhelming.

Here is what we offer:

A Personal Touch

Each client is unique; accordingly, we treat them as such. When consulting with clients, we try to understand the north star metrics and the time frame. Knowing what is most important gives me a sense of what to deliver that makes you successful.

Detailed Planning

Creating a clear, comprehensive plan is a technique we use to ensure that clients always understand what I am doing and the ultimate goals of my strategies. The milestones are clearly defined and agreed upon before launching a successful campaign.

Transparency and Communication

Communication is a valuable part of creating this plan, and we want those we work with to express their desires and concerns throughout the process. Then, we can build a strategy that best fits your business with your feedback. You know your business; our role is merely to make it better. We are transparent about the approach, and we want to create a strong relationship with them.

Ensuring Results

Throughout the process, we want to determine if the strategy is working, and I want to make sure that the methods I use are working how they were estimated to work. Our approach has specific project tasks, KPIs, and metrics that keep us focused on getting the results expected.