SaaS SEO Agency for B2C and B2B Companies

Every SEO success story starts with the right strategy. Our team comprises SaaS SEO consultants and experts working with seasoned SEO strategists, content creators, data scientists, and growth engineers. We’ll examine your brand, traffic, competition, offering, and SEO goals — and then build a plan to achieve those goals as quickly as possible. Novices shouldn’t trust SEO strategies for SaaS companies. Instead, get your SaaS SEO strategy from experts who know how to deliver results and have done this for Zendesk, Ringcentral and others.
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Before you start your journey to SEO success, it’s essential to look at your current performance and opportunities. Our SEO audits identify quick wins, generate ideas for filling content gaps, and generally set you to higher rankings. A formal SEO audit helps you discover:

• Content gaps.
• On-page content issues.
• Technical SEO issues.
• Structural problems with your architecture.
• User-experiences shortcomings.
• Opportunity for Product Led growth via SEO
• Growth loops opps.

Discovering these issues is the first step toward resolving them — and driving more organic visitors to your site.

All businesses are unique, and there’s a particular subset of keywords that can help your brand grow and reach its full potential. So first, we learn about your brand, and then we research to identify the ideal set of keywords that will drive new business organically.

Our keyword research goes beyond the basics. For example, we provide details on search volume, intent, non-branded opportunities, etc. We also help you prioritize keyword targets by ranking options in order of importance and the impact they can make on your business while considering keyword difficulty and the effort it would take to rank.

You may have a team of in-house content creators that simply needs SEO guidance. We create content briefs and templates that give your writers a running start when creating blog posts and webpages that rank and convert.

Many SaaS brands struggle to create and keep up with a content calendar to drive SEO results. We help with scheduling a mix of essential content types, including:

• Evergreen content (long-form content that will be relevant for years to come)
• Hygiene content (regular posts designed to draw in your target audience)
• Hero content (content designed to expand your audience and appeal to the masses)

We take the pressure off your team to create a content calendar, and we also help with production to ensure you keep up with your content plans. To learn more about our Content Marketing, click here >>>>link to content marketing<<<<<<<

Your existing content may only need subtle changes to skyrocket up the rankings. We go page-by-page, post-by-post through your website in search of ways to boost your SEO performance. Our on-page optimization checklist includes:

 

• The inclusion of keywords.
• Proper keyword density.
• Short URLs that contain keywords.
• Redirects for old URLs that need changing.
• A title tag that consists of the focus keyword.
• Meta tags that include other relevant keywords.
• A meta description that contains the focus keyword.
• Proper headings, including H1, H2s, H3s, etc.
• Images optimized with alt tags.
• Internal and external links.
• Video Optimization
• SiteMaps
• Crawl Budget Optimization

 

It’s difficult for a single writer to walk through this checklist in real-time before publishing a web page or post. So we go back and optimize so that the writer’s work can drive results.

Many SaaS brands struggle to create and keep up with a content calendar to drive SEO results. We help with scheduling a mix of essential content types, including:

• Evergreen content (long-form content that will be relevant for years to come)
• Hygiene content (regular posts designed to draw in your target audience)
• Hero content (content designed to expand your audience and appeal to the masses)

We take the pressure off your team to create a content calendar, and we also help with production to ensure you keep up with your content plans. To learn more about our Content Marketing, click here >>>>link to content marketing<<<<<<<

Too many brands overlook the importance of link-building. Google’s original algorithm was based on how many other domains point back to yours. You’re losing the SEO game if you’re not building inbound links.

We secure content opportunities to build links to your brand’s website. Compelling content opportunities include guest posting with partners, writing for industry publications, sponsoring industry events, creating reports and guides that other sites will want to link back to, plus more.

You likely know there are CRO opportunities on your SaaS website. But it’s more challenging to turn that awareness into consistent action that improves click-through rates.

We can make recommendations for changing calls-to-action, the placement of graphics, headlines, button colors, etc. We can also put those recommendations into a testing roadmap that validates our theories about improving your conversion rate.

These small opportunities for optimization turn into a considerable increase in the number of leads and new trials your brand can drive.

Yes, and here’s how: Many B2C and B2B SaaS companies get many website visitors. But only a tiny portion of those visitors are looking for your product or service. When you target the right keywords, you get qualified visitors, which leads to higher conversion rates. This impacts upstream metrics like SQLs (prospects who

Also, beyond traditional SEO services, conversion rate optimization can nudge up your click-throughs and earn your business more conversions. At SVC, we offer conversion rate optimization in addition to our other content marketing strategy and SEO services.
are ready by stage and intent), MRR, and ARR.

It depends on your business and your goals. For example, some software companies live on PPC ads alone, and they need a comprehensive SEO strategy to open up a new set of visitors. Other SaaS companies may have organic traffic, but they are looking for more organic visitors and better overall results. Get in touch to talk to an SEO expert about what your company needs, and we can provide a better sense of the cost.

Wondering how to improve SEO for SaaS companies — but don’t know where to start? We talk with different SaaS companies that need complete search engine optimization services. However, they are starting from scratch and need to take steps toward better SEO.

First and foremost, make sure you’re set up on Google Analytics and Google Search Console, which is a way to let Google know your site exists. From there, our team of SEO experts can create a plan and walk alongside you, your marketing team, and your business as you climb in the search rankings.

You can never guarantee anything in search engine optimization, but B2C and B2B SaaS companies should know this: SEO and getting more organic traffic is more formulaic than many think. We do not control the Google Algorithm, but we have been practicing SEO science for close to a decade, have solid connections in the industry, and follow all Google Guidelines and documentation to have a high probability of success for projects we take on.

We help establish the correct technical setup, the proper architecture, appropriate codebases, and a presence on Google Search Console and other search engine platforms to ensure your site is crawled and indexed. After those basics are completed, it’s time to start creating SEO-focused content for your website and building backlinks so that the search engines see you as an authority. If you do these things, your software company will start to see results.

Google and other search engines won’t rank your content until a certain period has passed unless you already own a high-authority site. So how long does it take? Expect to see limited results within 12 weeks and more substantial results within the first six months — if you’re consistently creating content, diligently improving technical performance,
and building links back to your site. The best SEO agencies help on all these fronts so that you get the fastest results possible.

SEO is not just important to a SaaS business; it’s essential. SEO can deliver many benefits to your organization, but remember this key point: Your competitors know and understand the benefits of sound SEO strategies and effective implementation. So if you’re not thinking about SEO, it’s only a matter of time before your competitors sprint past you.

Any SaaS company could use the support of an SEO agency. SaaS startups are multiplying, and they rarely have in-house resources to complete all of the tasks needed for SEO success. And even much more significant companies benefit from the third-party knowledge and experience that a SaaS SEO agency provides. You, For example, know your SEO numbers inside and out. Or you may not know what a backlink profile is. Either way, there are SEO services the right agency can provide to boost your results.