Web3 SEO Services

Before we start to execute the steps in the SEO process, we work closely with clients to establish what success looks like and what the specific goals, KPIs, and metrics are that need to be measured to validate SEO success. These goals help us create:

• The SEO Strategy
• The SEO Operating Plan
• The SEO RoadMap
• A content Strategy and Content Calendar
• Technical strategy
• Dashboards ( Technical | Content | Acquisition | Retention)

Understanding each other well helps both the client and us be on the same page. This is crucial if we are both to end up at the same place at the end of the project.

This process allows us to establish how the process will continue. For example, we prioritize what’s most important at the setting goals stage. Goal definition also sometimes makes you, the client, aware of some project initiatives versus VS effort it will take to implement.

We make SMART goals:

• Specific: We are clear about what to do, how to make it, and the impact of doing so
• Measurable: We only set goals that can be accurately measured in GA4, Google Search Console, and visualized in Google Data Studio
• Achievable: We set achievable goals that fit within a client’s budget and timeline
• Relevant: All goals ladder up to one thing – the main KPI that is established for success, unique to your domain
• Time-Based: We estimate when goals will be accomplished and stick to the schedule

We create incremental goals, meaning the set of parameters for various stages in the process. While long-term goals define our ultimate results, incremental goals are stepping-stones that keep the project on the right path. Incremental goals help us stay on track throughout the process and allow more flexibility and accommodation as we learn and adapt throughout the process.

The SEO audit procedure is an essential component of producing better business outcomes. This auditing process helps me understand what we need to optimize your website, thus paving the way to achieving the project goals and success. We look at over 200 different points during this step to understand the technical performance. In addition, we note what’s good and what’s holding your domain’s growth back.

The technical SEO audit examines the underlying code and all of the other material presented to the user. For example, it evaluates metrics that Google prioritizes for UX like FCP, LCP, and FID (core web vitals). For example, suppose you are an E- Commerce site like Nike, and one of your best-selling Product Categories, Women’s running shoes, isn’t operating smoothly. It won’t provide a good user experience, and you may lose rankings and transactions to Adidas, Reebok, or Amazon. A technical audit can uncover what is amiss and pinpoint what to fix.

Technical Audits, insights, and recommendations are a significant part of my client engagement.

A content audit is another essential part of our process. Here we evaluate the content on the website and competition and establish gaps.

The Content audit is one of my favorite parts of the project.

• It allows for a clear picture of content performance to be formed
• Content Goals are established ( engagement, new users, returning users, revenue)
• Facilitated creation of a content calendar
• It helps us identify all the underperforming content.

As we do keyword and competition research, we will learn more about these needs, but the audit shows what changes need to be made.

One of the essential aspects of our SEO is keyword research because it gives us a prioritized list of Topics and Keywords that will drive SEO growth. Strategically using keywords in content across the user journey creates engaging web experiences and ranking. Additionally, our Keyword research is the best in class that helps plan for Optimization opportunities across the board. This research supports content marketing and optimizes on-page assets for product pages, category pages, PDPs, e-commerce metadata, and so on.

The key to this study is determining what terms your target audience would use because you want to reach people, but you also want to target the appropriate intent that leads to conversions.

In keyword research, we look at a lot of data. We start with what is known as a Seed list and expand upon it. The result is a list of Topics and Keywords that have the most benefit to the domain, ideally with the least competition and maximum revenue potential. Where the competition is high and the effort to rank is arduous, we explore all the ways to weave this into our strategy and action plan.

Using the keyword research that has been done, we then create a strategy that helps embed the most relevant keywords into the content. Finally, we use metrics to focus attention based on the specific data identified. These metrics include traffic potential, cost per click, search volume, keyword difficulty, and possible clicks.

One example is conducting a KOB analysis and keyword opportunity/benefit analysis. The goal is always to identify and rank for high-intent, high-volume keywords specific to your business achievable in a given timeframe. You may have robust competition for a lot of these Topics and Keywords.

As a result, part of our strategy may include long-tail search results, which are less competitive keywords but can still get you clicks by optimizing for the long tail. We also track trends of keywords to see what’s on the rise and what trends are decreasing to adapt the strategy.

These are only a few factors we consider while creating a keyword strategy customized to your needs.

Search engine algorithms do not like duplicate content, meaning similar content found on two or more pages on your domain. This can confuse the crawlers and frustrate them. This is a significant problem in many websites, gigantic websites. Identifying which two pages compete with each other, also known as cannibalization, helps fix duplicate content issues, leading to clean crawl, indexing, and a good page ranking for the right keyword/topic.

Search engine algorithms do not like duplicate content, meaning similar content found on two or more pages on your domain. This can confuse the crawlers and frustrate them. This is a significant problem in many websites, gigantic websites. Identifying which two pages compete with each other, also known as cannibalization, helps fix duplicate content issues, leading to clean crawl, indexing, and a good page ranking for the right keyword/topic.

Part of implementing keywords and increasing search engine results is creating content. Therefore, content creation is the bedrock of any SEO campaign. This content can take various forms, and we will help you decide what type of content is best to increase your user acquisition.

Blog Content: Blogs are a practical kind of content for SEO. Search engine results pages generally like new content. As a result, blog entries can help keep your website current while increasing topical authority for critical topics and short-tail keywords that are tough to rank for.

These posts are generally less than 1,000 words, and they relate to various topics in your niche and are part of your content strategy. Giving helpful advice and insider information can attract repeat viewers and increase traffic to your website. These posts utilize keywords, and while they sound professional, they can be a little more casual than other content and have a more personable tone.

Long-Form Content: Long-form pieces have a similar purpose to blogs, but they are often more in-depth, of greater length, and more formal than blog posts. These posts can give more detailed information about your industry and solutions to your target audience’s problems and serve as resources for your users. These pieces are more time-consuming, but they have a long-term positive compounding result, particularly in highly specialized fields like SaaS content.

This material can demystify concepts and answer common concerns that may make people hesitant to engage with a company. Offering free, helpful information also makes people feel more connected with your niche and brand. This information can make them want to know more or invest in what you have to offer.

Product Pages: Product pages give users information about the products you offer. They can talk about the quality of your products, what makes them unique, and provide valuable information about your solutions. This kind of information makes people understand your product, and it can show them your product has the qualities they want (and perhaps qualities they didn’t know they needed).

People feel more secure buying services they’re informed about. Service pages make your brand more credible, and they can also earn you more clicks through keyword usage.

Content goes a long way in establishing your company’s brand, values, and positioning. Unique and relevant content creates brand loyalty, trust, and recall. All the while, you are improving your search engine ranking.

Competitors provide a wealth of information, and they present a standard you need not only to reach but surpass. Competitors who are not doing as well can also show you what you shouldn’t be doing!

Competitor analysis is a process we use to determine what your main ( organic) competitors are doing to stand out. Knowing what strategy competitors are using is powerful knowledge in prioritizing workflows and understanding which search engines reward particular features.

Web designs are dynamic, and many methods are used to make these designs both functional and eye-catching. We ensure your website is designed in a way that doesn’t impede SEO. People won’t stay on websites that are hard to use or are poorly designed.

On-page optimization is a critical component of SEO. It refers to all of the techniques and strategies you can implement directly on your website to improve its visibility and ranking in search engine results. Some key factors to focus on when optimizing your site include using high-quality keywords and phrases, including relevant main and subheadings, optimizing your website’s title and meta tags, metadata for e-commerce websites, and creating fresh and unique content. We ensure that your site is visible to potential customers and clients when they search for terms related to your business by taking care of these details. In addition, on-page optimization can also help improve your website’s click-through rate and its overall conversion rate.

Metadata Optimization

This refers to optimizing your website’s metadata to improve its visibility and ranking on search engine results pages. Search Engines look for pages that have comprehensive information, especially for e-commerce.