Web3 Content Marketing
Web3 Content marketing is creating and distributing relevant content to your target audience to drive profitable customer action from Developers or Direct Customers.
Web3 Content can come in various forms, and using several types of content is suitable for increasing your user engagement, brand love, and conversion rate. The types of content marketing we help produce include Product Pages, Hub and Spokes for Blogs, Docs for Devs, In-depth Hero Content, infographics, videos, e-books, and more.
We help with both Company and User Generated Content as well as Channel Testing.
The exact types of content that you use will depend on a variety of factors, such as:
- Your area of focus
- Your competition ( when it comes to organic content marketing, it may not be your business competition)
- Your target audience
- Your target audience’s journey ( as in what stage are they of the purchase, also known in SEO as intent)
- Type of content ( there are primarily three types, Hero content, Hygiene Content, and Evergreen content)
Three Types of Web3 Content that work.
Hero Content
Hero Content is the type of content created to promote a brand or product. It is usually attention-grabbing and persuasive to persuade the reader to take action. Hero convent is the most challenging form of content to produce, taking up time and resources.
Hygiene Content
Evergreen Content
State Of Blockchain Content Marketing
You have to create content, but you also have to compete with everyone else for attention. It’s hard to stand out in a noisy world.
Many Blockchains including Infrastructure technology providers, struggle to create valuable and relevant content for their audience. Instead, they produce sub-par content, which fails to achieve its objectives: poor KPI performance, finger-pointing, low ROI, time-waster, and low team morale. Unfortunately, search Engine Algorithms keep raising the bar for quality content.
Web3 Content marketing doesn’t have to be complicated. We can help. Content marketing is about creating helpful content for your audience. After formulating an SEO content strategy, we can create a strategic plan that includes producing high-quality content. Content that will help you achieve your SEO and business goals.
You may know that you need to be doing content marketing, but you likely don’t have the time or resources to do it in-house. Consistent, high-quality content is essential for any successful SEO, SaaS, Enterprise, or E-commerce acquisition strategy. Still, it can be challenging to find the time and resources to do it yourself. Hiring a professional SEO agency that understands content marketing strategy, your business, and your target audience’s user journey will help you produce quality content. In addition, an SEO professional can optimize that content and help you increase your website’s conversion rate and drive brand awareness, website traffic, and revenue.
Content and SEO – BFFs
As one of the most powerful digital marketing strategies, content marketing can help you increase engagement on your website. With the ability to increase website conversion rates and drive brand awareness and website traffic, there’s no reason not to utilize content marketing to its fullest.
Growth Marketing & Content
Content marketing can help a brand grow. Growth happens when there is a well-thought-out content marketing strategy to create a content loop. Content marketing includes user-generated content, company-led content, partner-led content, or all the above. Think of leading brands like Figma, Pinterest, Eventbrite, or Instacart.
A content marketing strategy creates and distributes content relevant to your target audience to drive profitable customer action.
When it comes to content marketing, you can’t simply publish any content and expect it to work. The content you post must be relevant to your target audience and the journey, and it must be of the highest quality. My content plan takes all of this into account and your competition. By creating a content calendar tailored specifically for your audience and business, I can help produce content that will drive conversions and revenue.
Our retention rate is close to 100% of our team – virtually unheard of in the industry.
Content-Led Growth
Content marketing is one of the most powerful digital marketing levers because it can profoundly impact your website’s traffic, with a downstream effect on SQLs, Transactions, Growth loops, and revenue. Content relevant to your target audience and high quality will engage users and encourage them to take action, such as making a purchase, giving your their email to download gated content, or filling out a contact form. Additionally, content marketing can also help increase brand awareness and website traffic, which are essential for increasing your company’s growth.
When to Use Content Marketing
There is no right time to use content marketing, given the three types of content highlighted above. Content marketing can drive profitable growth KPIs. These can include:
- increasing website conversions
- generating leads
- closing the competitor gap
- bringing in more top-of-funnel users
- selling products or services
- attracting more users across their journey
Content marketing can help you achieve these goals by providing relevant and valuable content at the right time and on a suitable device. By aligning your content with your customers’ needs and wants, I can create a content strategy to help you reach your business goals.
Are the effort and investment worth it?
You may be wondering if content marketing can help your business grow. First, think about your goals for your brand and what you want for the future of your brand.
When you might benefit from content marketing:
- When you want to increase website conversion rates
- When you want to generate more leads
- When you want to improve customer retention
- When you want more traffic over the long term with moderate investment and effort, now
- When you want to close the competition gap
- When you want to increase Brand Awareness
- When you want to educate your target audience
- When you want to persuade your target audience to make the purchase and benefits of your solution/s
What Does a Content Creation Process Look Like?
The content creation process can vary depending on the company and the content strategy. One major part of the strategy is determining your goals and needs. While the actual process will look different for every project, there are some typical workflows.
First, you must identify your target audience and what content would be most relevant to them. Once you know this, you can begin creating tailored content. This content must be of the highest quality and relevant, and engaging. Once you have created this content, you must distribute it to the appropriate channels, such as your website, social media, or email marketing. Such distribution is called Amplification and is the downfall of most companies who do not understand how important it is to complete this step.
It is essential to measure your content so you can adjust your strategy. You can ensure that your content achieves your goals by monitoring your content. A good Google Analytics setup, segmentation, and content grouping with clear KPIs will help. These are included in our content marketing plan.
To review, when creating content, there are a few general steps that are typically followed:
- Identify your target audience
- Create content that is relevant to them and of the highest quality
- Distribute content to the appropriate channels
- Measure the performance of your content to adjust your strategy
To take it a step further, here is a process that you can apply if you have the resources inhouse:
- Content Planning and Strategy: This entails everything from planning and strategy for your content’s creation to the specific steps necessary to complete it. Think of this as the Master Plan.
- Content Creation: Everything required in the production processes and workflows
- Content Publishing: Planning and executing publishing schedules and cadences.
- Content Distribution and Promotion: Everything necessary for promoting a piece of content
- Content Measurement: Google Datastudio Dashboards. Such a dashboard gives you access to all the data and metrics you need to assess how your content performs. Measurement includes KW visibility score, rankings, users, conversions, engaging sessions, micro conversions, macro conversions, and of course, revenue and profit.
Content Marketing KPIs
and other forms of interaction. Other key metrics include:
To review, when creating content, there are a few general steps that are typically followed:
- Reach
- Leads
- Sales
- Engagement (likes, shares, comments, etc.) 100%
- Reach (number of people who see your content) 100%
- Leads (number of people interested in your product or service) 100%
- Sales (number of people who purchase your product or service) 100%
- Most notably, Revenue and Profit. 100%
Content marketing can be an extremely effective way to grow a business. However, it is essential to measure the success of any content marketing strategy using KPIs to ensure that it is as effective as possible. You can make sure that your content reaches the right people and has the desired effect.
What Content Marketing Service Can You Help Me With?
We can help with content marketing services that can help you achieve your content marketing goals, and some content marketing services that you may want to consider include:
• Copywriting ( across the user journey)
• Video Production
• Infographics
• Social Media Graphics
• Email Marketing Graphics
• Public Relations Posts optimization
• Blog Redesign
• Blog Migration
• Blog Audit/consolidation
• Content Marketing Analytics
Creating content on your website is the most effective type of marketing you can do. However, if you’re a business owner or entrepreneur who doesn’t have much time or expertise in creating original material, it might be more complicated than you think. We take this problem away by providing you bespoke content marketing strategy and content calendar that will scale your growth. We also offer a world-class Content Analytics and Google Data Studio dashboard specific to Content Marketing Performance.
Producing high-quality content is essential for any successful SEO strategy. Still, it can be challenging to find the time and resources to do it yourself, so hiring a professional can allow you to focus on what you do best while still making changes that enable your business to grow.
Not all content is created equal, and not all content agencies fit your brand and product.