SEO Audits

A SEO audit examines a website to determine how well it meets the standards and best practices for SEO. The objective of an audit is to find places where improvement might assist in improving the site’s search engine results page (SERP) rankings and attracting organic traffic.

SEO Audits

Some factors we analyze in an SEO audit include

  •  The website’s Technical Performance
  • The structure of its internal links,
  • The number and quality of its external links
  • The Crawling, Render and Indexing of important sub-domains, sub-folders, and business critical pages

The results of an SEO audit can help web3 companies and blockchains to  understand where they need to make improvements, and it can also provide a roadmap for achieving better search engine rankings.

What is an SEO audit?

An SEO audit assesses how well your website follows the best practices for search engine optimization. The primary purpose of a Technical SEO audit is to find areas where your website can be improved to rank higher in SERPs and attract more organic traffic.

The purpose of an SEO audit:

The primary purpose of an SEO audit is to improve your website’s rank in SERPs and organic traffic. However, audits can also help you understand where your website stands currently, what areas need more attention, and how to achieve better rankings.

Factors analyzed during an SEO audit, Detailed Version:

SEO audits may vary somewhat, but they should all evaluate fundamental technical SEO “table stakes,” such as how google views your sitemaps, server errors, and metadata. At a high level, an audit should include issues of accessibility of both users and search engines, indexation, crawling, structured data, and all possible opportunities for improving optimization.
This Audit is a document that tells you all you need to know about the state of your website, the good, the bad, and the ugly. It then means you know precisely what you need to fix so that your website performs well. This, in turn, improves your ranking, customer experience, and conversions and gives your brand credibility.

In our SEO Audit, we typically cover over 200 different SEO elements, including:

  • Comprehensive Technical Audit of each subdomain and subfolder
  • Any Javascript issues
  • How your site and critical pages render on mobile
  • How Google accepts your site architecture, and which sub-folders/pages are indexed
  • Status Codes show you pages that are live, dead, broken, or orphaned
  • Redirects and chains
  • Page Speed and your Core Web Vitals
  • Site and URL Structure
  • Robots.txt file
  • HTML, XML, and Dynamic Sitemaps
  • Canonical issues
  • Duplicate content and pages
  • Crawls and budget
  • Legacy Domain Issues
  • Off-page SEO
  • Mobile SEO Performance and render
  • International SEO analysis, including
  • HREF Lang setup and performance
  • On-Page Optimization Audits
  • Content Performance by sub-folder and page
  • Keyword Research
  • Page Copy Theme Analysis
  • Keyword Use
  • Meta Data Analysis
  • Product pages Analysis
  • Schema and Structured Data
  • User Experience
  • Images optimization
  • Video Optimization
  • Internal Linking
  • Server Log Analysis
  • Crawl Budget Analysis and optimization
  • User Agent Analysis

The data gained throughout auditing enables me to provide the most informed, implementable suggestions that improve your technical and upstream KPIs like Traffic, SQLs, Transactions, and profit.
All our insights and recommendations come JIRA Ready for devs and a custom technical SEO KPIs Data Studio Dashboard.

The results of an SEO audit:

After completing an SEO audit, you will better understand where your website stands in terms of SEO, what improvements need to be made, and how to achieve better rankings.

How to use the results of an SEO audit:

Once you have the results of your SEO audit, you can begin making the necessary changes to improve your website’s rank. Usually, this will involve implementing the recommendations given in the audit report. However, you may also need to seek additional advice from an SEO specialist to ensure that your website gets the most out of its SEO actions.

SEO audit tips 

 If youIf you are a small company with a small website, you do not need an SEO agency right from there start. Of course we would like your business but we want to make SEO easy and simple where possible.

There are a few key things to keep in mind when conducting an SEO audit:

  • Always be prepared to make changes: The results of an SEO audit can be overwhelming, but remember that you don’t have to implement all the recommendations at once. Instead, start with the most critical changes and work your way down the list.
  • Take your time: Don’t try to rush through the audit process. Audits are an essential task that should be taken seriously to get the most out of it.
  • Seek expert help: If you’re not sure how to implement the recommendations from your SEO audit, don’t hesitate to seek out help from an expert.
  • Use a checklist: A checklist can be a helpful way to ensure that you don’t miss any essential steps during the SEO audit process.

SEO audits can help you understand where your website stands currently in following best practices for search engine optimization, identifying areas that need more attention, and providing a roadmap for achieving better rankings. The results of an SEO audit can be overwhelming, but remember that you don’t have to implement all the recommendations at once. Instead, start with the most critical changes and work your way down the list.

When conducting an SEO audit, it is essential to take your time and seek expert help if you’re not sure how to implement the recommendations. A checklist can also be a helpful way to make sure that you don’t miss any crucial steps during the process. If you still need help, shoot us an email.

SEO Audit Basics

An SEO audit investigates how well your website follows best practices. This is the first step in creating a plan to improve your website’s search engine ranking.
The Audit aims to identify many foundational issues impacting organic search performance. The SEO audit will reveal:

  • Technical SEO problems
  • Website structure
  • On-page SEO
  • Potential off-site problems
  • User experience
  • Content gaps/opportunities
  • Competitive marketplace insights

An audit is a checkup that should often happen for your website. It will help you ensure your website is healthy and appease the Google Algorithm.

Audit Outcomes
First, an audit should be comprehensive. This means that it should look at both the structural and content aspects of your website that affect your SEO visibility. Audits should provide a “big picture” view of what is happening on your website, then go granular into issues and how to fix them.
Your Audit should be easy to understand and implement by engineering teams. If you want to grow your chain, you need to be able to connect the dots between how SEO issues are affecting your online priorities, goals, and revenue. Our recommendations support your chain’s growth objectives.
Finally, your SEO audit recommendations should be easy to follow cross-functionally. Prioritize a clear route to completion, considering the expected impact and work required for each idea. Any SEO evaluation should provide an easy-to-follow technical roadmap and its output.
What an SEO Audit Should Not Be:

You should not rush an SEO audit. It takes time to unveil the root causes of your online health issues. In-depth audits can take anywhere from two to four weeks to complete, depending on the size of your site. When making significant modifications to a website, you must exercise extreme caution. An SEO specialist must conduct a full audit to provide accurate, meaningful suggestions.
A professional SEO audit is not a “one size fits all.” Yes, there are some common issues in all sites, but each Audit that we do is customized to your domain and goal. However, some technical problems below may generally apply to all websites.

  • How many are 301 errors found on the site?
  • How many 302 (moved temporarily) are located on the site?
  • How many 401’s?
  • How many 403’s?
  • How many 404’s?
  • How many 5xx?
The SEO Audit process:
An SEO audit may take anywhere from two to six weeks to complete. In this phase, I study and find the SEO improvement possibilities. My Audits combine hundreds of data points, and I use AI and ML to give your engineering, growth, and content team meaningful and actionable insights.
Though typically, the Audit is presented once done, I have found it valuable to keep all stakeholders informed on progress and open and transparent communication.
In each website audit, several low-hanging fruits can be discovered. When these are found, We pass them along quickly so they can be worked on and integrated into the next release.
Once the Audit is completed, you’ll be invited to a live zoom presentation in which I will go through the findings and recommendations. Finally, typically walk clients and all stakeholders on your team through the AuditAudit and how it impacts the technical roadmap.
Importance of regular audits:
Your website is an essential component of your online identity. It’s where people can learn more about you and your business, and it’s also a great place to showcase your products, tools, and tokens. Therefore, it is essential to have routine checkups to ensure everything is in order. A website is a digital living property; it’s typically not stagnant for long periods. Content is constantly updated, edited, added, and removed from a website. It is for this reason that SEO and content audits should occur regularly. We suggest that websites be audited at least once a year. This allows your teams to address severe problems as they arise. After your Audit, other SEO aspects to consider to ensure you stay competitive. After all, the technical foundation isn’t where SEO success ends. It’s essential to pay attention to your competition’s SEO activity and watch the newest search engine best practices.

Not all agencies are created equal, and not all consultants are the right fit for all businesses.

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